The Importance of Keeping Cool
Today we’re going to go off the well beaten path of technology and venture into the much less intuitive fields of comfort and psychology. Just how valuable is air conditioning to the customers in your store? How valuable is it to your workers? And most importantly, how valuable is it to your bottom line? Customer Impact A cool environment has a lot of impacts on your customers, especially in the choking heat of summer. On the most basic level, a comfortable customer is a happy customer. If they can walk through your store and not be dripping wet, they’re that much more likely to engage in impulse buys or accept upsells and cross-sells. This brings with it secondary bonuses: AC attracts customers AC can keep them in the store longer AC can cause more frequent visits A Controlled Environment prolongs the shelf life of your products This all stems from our desire to be comfortable. We rarely engage in activities that aren’t pleasant. No one skips to the IRS with joy to pay their taxes. Very few people are excited to see the dentist to have a tooth pulled or go to the hospital for a CAT Scan. You don’t want your store to be like that. The hotter and more humid your store is in the summer months, the fewer customers you’ll see. They’ll dread setting foot in the door. Employee Impact If you think your customers […]